Managing marketing : text, cases, and readings
Thomas V. Bonoma
| Year of publication: |
1984
|
|---|---|
| Authors: | Bonoma, Thomas V. |
| Publisher: |
New York [u.a.] : Free Press [u.a.] |
| Subject: | Absatz | Absatzpolitik | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Description of contents: | Table of Contents [external.dandelon.com] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXII, 522 S 4° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-02-903720-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000149314