Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
Ines Nee ; foreword by Prof. Dr. Christoph Burmann
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Nee, Ines |
| Other Persons: | Burmann, Christoph (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Hotellerie | Hotel industry | Social Web | Social web | Virales Marketing | Viral marketing | Hotel | Mund-zu-Mund-Werbung | Negativität | Social Media | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] |
| Extent: | XVIII, 235 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | Innovatives Markenmanagement. - Wiesbaden : Springer Gabler, ISSN 2627-1109, ZDB-ID 2665271-7. - Vol. Band 58 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Universität Bremen, 2016 |
| ISBN: | 3-658-13997-8 ; 978-3-658-13997-1 ; 978-3-658-13998-8 |
| Other identifiers: | 10.1007/978-3-658-13998-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011454901