Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention

Ines Nee ; foreword by Prof. Dr. Christoph Burmann

Year of publication:	[2016]
Authors:	Nee, Ines
Publisher:	Wiesbaden : Springer Gabler
Subject:	Hotellerie \| Hotel industry \| Social Web \| Social web \| Virales Marketing \| Viral marketing \| Hotel \| Mund-zu-Mund-Werbung \| Negativität \| Social Media \| Kundenmanagement \| Beziehungsmanagement
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com]

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