Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
Ines Nee ; foreword by Prof. Dr. Christoph Burmann
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Nee, Ines |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Hotellerie | Hotel industry | Social Web | Social web | Virales Marketing | Viral marketing | Hotel | Mund-zu-Mund-Werbung | Negativität | Social Media | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
Erscheint auch als (Online-Ausgabe):
Nee, Ines. Managing Negative Word-of-Mouth on Social Media Platforms. - Wiesbaden : Springer Gabler, 2016. - Online-Ressource (XVIII, 235 p. 28 illus, online resource)
Persistent link: https://www.econbiz.de/10013457221