Managing organizational culture change and knowledge to enhance customer experiences: analysis and framework
| Year of publication: |
2011
|
|---|---|
| Authors: | Chakravorti, Samit |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 19.2011, 2, p. 123-152
|