Managing price expectations through product overlap
| Year of publication: |
2004
|
|---|---|
| Authors: | Gourville, John T. ; Moon, Youngme |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 80.2004, 1, p. 23-36
|