Managing product innovation diffusion within multinational corporations : leveraging global scale and local responsiveness
Max de Bollivier, John M. Luiz
| Year of publication: |
2021
|
|---|---|
| Authors: | Bollivier, Max de ; Luiz, John M. |
| Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 15.2021, 2/3, p. 431-456
|
| Subject: | product innovation diffusion | multinational corporations | managerial control mechanisms | innovation transformation functions | Multinationales Unternehmen | Transnational corporation | Innovationsdiffusion | Innovation diffusion | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EJIM.2021.113230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012504445