Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Year of publication: |
2023
|
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Authors: | Mukherjee, Arka ; Carvalho, Margarida ; Zaccour, Georges |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 307.2023, 1 (16.5.), p. 406-420
|
Subject: | OR in marketing | Optimal control theory | Product recall | Advertising and pricing | Quality | Produkthaftung | Product liability | Produktqualität | Product quality | Werbung | Advertising | Finanzkrise | Financial crisis | Produktsicherheit | Product safety | Preismanagement | Pricing strategy | Theorie | Theory |
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