Managing revenue across retail channels : the interplay of service performance and direct marketing
Donald J. Lund & Detelina Marinova
| Year of publication: |
2014
|
|---|---|
| Authors: | Lund, Donald J. ; Marinova, Detelina |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 5, p. 99-118
|
| Subject: | service performance | direct marketing | service delivery channel | Direktmarketing | Direct marketing | Vertriebsweg | Distribution channel | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419895