Managing the innovation co-creation challenge : lessons from service exemplars Disney and IKEA
Year of publication: |
2012
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Authors: | Ford, Robert C. ; Edvardsson, Bo ; Dickson, Duncan ; Enquist, Bo |
Published in: |
Organizational dynamics : a quarterly review of organizational behavior for professional managers. - New York, NY : Pergamon, Elsevier Science, ISSN 0090-2616, ZDB-ID 193069-2. - Vol. 41.2012, 4, p. 281-290
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Subject: | Innovation | Kundenservice | Customer service | Schweden | Sweden | Kundenintegration | Customer integration |
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