Managing the interfunctional war : mitigating the negative effects of conflict between sales and marketing
Victor V. Chernetsky, Douglas E. Hughes, Doug Walker, Edward L. Nowlin, Wyatt A. Schrock
| Year of publication: |
2024
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|---|---|
| Authors: | Chernetsky, Victor V. ; Hughes, Douglas E. ; Walker, Doug ; Nowlin, Edward L. ; Schrock, Wyatt A. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 122.2024, p. 106-118
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| Subject: | Conflict management | Cross-functional coordination | Flexible conflict intervention | Marketing-sales interface | Sales-marketing interface | Top management | Marketing | Betrieblicher Konflikt | Workplace conflict | Konflikt | Conflict | Führungskräfte | Managers | Verkauf | Selling | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.08.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125006