Managing Value Propositions in Service Ecosystems

by Julian Boha

Value propositions and service ecosystems from a service-dominant logic perspective -- The evolution of value propositions -- Perceived value propositions of service ecosystems -- Orchestrating service ecosystems through value propositions -- Towards a management framework for service ecosystems.

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Year of publication:	2021 ; 1st ed. 2021.
Authors:	Boha, Julian
Publisher:	2021.: Wiesbaden : Springer Fachmedien Wiesbaden 2021.: Wiesbaden : Imprint: Springer Gabler
Subject:	Betriebliche Wertschöpfung \| Value creation \| B-to-B-Marketing \| Business-to-business marketing \| Konsumgütermarketing \| Consumer goods marketing \| Unternehmenskooperation \| Inter-firm cooperation \| Theorie \| Theory \| Kundenprofil \| Kundenorientierung \| Wertschöpfung \| Dienstleistung \| Innovation

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Erscheint auch als (Druck-Ausgabe):

Managing value propositions in service ecosystems. - Wiesbaden : Springer Gabler, 2021. - XXII, 234 Seiten

Persistent link: https://www.econbiz.de/10012399773