Managing your most loyal customer relationships
John Larson, Bernard J. Jaworski, Jack Larson
| Year of publication: |
2021
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|---|---|
| Authors: | Larson, John A. ; Jaworski, Bernard J. ; Larson, Jack |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 1, p. 141-147
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| Subject: | Customer loyalty | Customer profitability | Customer relations | Customer satisfaction | Mega-5s | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2020.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494576