Manufacturers’ reliance on channel intermediaries: Value drivers in the presence of a direct web channel
| Year of publication: |
2012
|
|---|---|
| Authors: | Chung, Chiayin ; Chatterjee, Sharmila C. ; Sengupta, Sanjit |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 41.2012, 1, p. 40-54
|