Markencommitment bei Mitarbeitern : Bedeutung der Kongruenz von Mitarbeiter und Marke für das Markencommitment in Unternehmen

von Kristina Strödter

Year of publication:	2008
Authors:	Strödter, Kristina
Publisher:	Berlin : Logos-Verl.
Subject:	Markenführung \| Brand management \| Mitarbeiterbindung \| Employee retention \| Emotion \| Markenartikel \| Brand \| Produktlebenszyklus \| Product life cycle \| Stakeholder \| Partielle kleinste Quadrate \| Partial least squares \| Kleinste-Quadrate-Methode \| Least squares method \| Theorie \| Theory \| Markenpolitik \| Mitarbeiter \| Identifikation \| Affektive Bindung \| Personalentwicklung \| Unternehmen \| Marke \| Engagement \| Organisationsentwicklung
Description of contents:	Table of Contents [d-nb.info] ; Description [deposit.dnb.de]

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