Market-creating service innovation: verification and its associations with new service development and customer involvement
| Year of publication: |
2012
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|---|---|
| Authors: | Cheng, Colin C. ; Chen, Ja-Shen ; Tsou, Hun Tai |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 26.2012, 6 (7.9.), p. 444-458
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