Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China

Mario Glowik

The book, written in English, is suitable for internationally oriented bachelor’s, master’s and MBA programs. Additionally, against the background of worldwide competition, the publication at hand offers relevant industry insights for interested political and economic decision makers.

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Year of publication:	2010
Authors:	Glowik, Mario
Publisher:	München : Oldenbourg
Subject:	Internationaler Markteintritt \| International market entry \| Asiatisch \| Asian \| Multinationales Unternehmen \| Transnational corporation \| Unterhaltungselektronik-Industrie \| Consumer electronics industry \| Fernsehgerät \| Television set \| Unternehmensnetzwerk \| Business network \| Globalisierung \| Globalization \| Europa \| Europe \| Asien \| Asia \| Unterhaltungselektronikindustrie \| Unternehmen \| Internationalisierung \| Markteintrittsstrategie
Description of contents:	Description [degruyter.com] ; Description [degruyter.com]

Extent:	XVI, 279 S. graph. Darst.
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Oldenbourg-link.com In English
ISBN:	978-3-486-58412-7 ; 978-3-486-59976-3
Other identifiers:	10.1524/9783486599763 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014508701