Market orientation and firm performance : an empirical analysis of Ghanaian microenterprises
John E. Spillan; Ali Kara; Domfeh Obed King; Michael A. McGinnis
| Year of publication: |
2013
|
|---|---|
| Authors: | Spillan, John E. ; Kara, Ali ; King, Domfeh Obed ; MacGinnis, Michael A. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 26.2013, 5, p. 258-272
|
| Subject: | Market orientation | MARKOR scale | Ghana | microenterprises (MEs) | Unternehmenserfolg | Firm performance | KMU | SME | Marketingmanagement | Marketing management | Kleinstunternehmen | Micro business |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010232477