Market orientation and organizational performance in the nonprofit context: exploring both concepts and the relationship between them
Lola C. Duque-Zuluaga; Ulrike Schneider
| Year of publication: |
2008
|
|---|---|
| Authors: | Duque-Zuluaga, Lola C. ; Schneider, Ulrike |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 19.2008, 2, p. 25-47
|
| Subject: | Nonprofit-Organisation | Nonprofit organization | Performance-Management | Performance management | Performance-Messung | Performance measurement | Nonprofit-Marketing | Nonprofit marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003757546