Marketing and performance evaluations in non-profit services : "missed" targeting in communicating stakeholders' expectations
Rita S. Mano
| Year of publication: |
2010
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|---|---|
| Authors: | Mano, Rita S. |
| Published in: |
The international journal of productivity and performance management : IJPPM. - Bingley : Emerald, ISSN 1741-0401, ZDB-ID 2135449-2. - Vol. 59.2010, 6, p. 555-570
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| Subject: | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Performance-Management | Performance management | Performance-Messung | Performance measurement | Stakeholder | Israel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652848