Market orientation as a tool for performance : some evidences from Self-Help Groups (SHGs) in TamilNadu, India
Year of publication: |
2020
|
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Authors: | Badrinath. M. N. ; Rangamani, K. T. ; Venkatesh, R. |
Published in: |
Economics & finance notes. - New Delhi : Research Science Press (India), ISSN 2277-9671, ZDB-ID 2723631-6. - Vol. 9.2020, 2, p. 165-172
|
Subject: | Market Orientation | Business Performance | Self Help Groups SHGs | Indien | India | Selbsthilfe | Self help | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Mikrofinanzierung | Microfinance | Beziehungsmarketing | Relationship marketing |
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