Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms
Robert E. Morgan and Pierre Berthon
| Year of publication: |
2008
|
|---|---|
| Authors: | Morgan, Robert E. ; Berthon, Pierre R. |
| Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 242497-6. - Vol. 45.2008, 8, p. 1329-1353
|
| Subject: | Unternehmenspolitik | Corporate policy | Marketingmanagement | Marketing management | Lernende Organisation | Learning organization | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance | Biotechnologie-Industrie | Biotechnology industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003788483