Market-oriented management : a systems-based perspective
Becker, J. ; Homburg, Ch.
| Year of publication: |
1999
|
|---|---|
| Authors: | Becker, Jan ; Homburg, Christian |
| Publisher: |
Mannheim : Institut für Marktorientierte Unternehmensführung |
| Subject: | Management | Kundenorientierung | Wettbewerb |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 42 Bl. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-89333-205-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004592383