Market segment evaluation and selection based on application of fuzzy AHP and COPRAS-G methods
Mohammad Hasan Aghdaie; Sarfaraz Hashemkhani Zolfani; Edmundas Kazimieras Zavadskas
| Year of publication: |
2013
|
|---|---|
| Authors: | Aghdaie, Mohammad Hasan ; Hashemkhani Zolfani, Sarfaraz ; Zavadskas, Edmundas Kazimieras |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 14.2013, 1, p. 213-233
|
| Subject: | market segmentation | market segment evaluation | market segment selection | Fuzzy AHP | COPRAS-G method | Marktsegmentierung | Market segmentation | Fuzzy-Set-Theorie | Fuzzy sets | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732718