Market segmentation based on level of acculturation
| Year of publication: |
2004
|
|---|---|
| Authors: | Palumbo, Frederick A. ; Teich, Ira |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 22.2004, 4, p. 472
|