Market segmentation in practice : review of empirical studies, methodological assessment, and agenda for future research
Eva K. Foedermayr and Adamantios Diamantopoulos
| Year of publication: |
2008
|
|---|---|
| Authors: | Foedermayr, Eva K. ; Diamantopoulos, Adamantios |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 16.2008, 3, p. 223-265
|
| Subject: | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003751305