Market segmentation in retail service industries : a multiattribute approach
William R. Swinyard
| Year of publication: |
1977
|
|---|---|
| Authors: | Swinyard, William R. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 53.1977, 1, p. 27-34
|
| Subject: | Absatzpolitik | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002899659