Market segmentation : using demographics, psychographics and other segmentation techniques to uncover and exploit new markets

Superior customer value : strategies for winning and retaining customers

Weinstein, Art, (2012)

Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behavior

Weinstein, Art, (1994)

Designing and delivering superior customer value : concepts, cases, and applications

Weinstein, Art, (1999)