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Market share and ROI : a peek at some unobserved variables

Kusum L. Ailawadi ; Paul W. Farris ; Mark E. Parry
Year of publication:
1993
Authors: Ailawadi, Kusum L. ; Farris, Paul W. ; Parry, Mark E.
Publisher: Cambridge, Mass.
Subject: Marktanteil | Market share | Return on Investment | Return on investment | Theorie | Theory | Marketing
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In German libraries (KVK)
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