Market signals : web site investment and physicl store existence
Xuehua Wang; Wing Chi Chow; Zhilin Yang; Jennifer Y. M. Lai
| Year of publication: |
2014
|
|---|---|
| Authors: | Wang, Xuehua ; Chow, Wing Chi ; Yang, Zhilin ; Lai, Jennifer Y. M. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 1, p. 94-113
|
| Subject: | Internet marketing | Consumer behaviour | Konsumentenverhalten | Website | Online-Marketing | Signalling | Electronic Commerce | E-commerce | Internet | Marketing | Einzelhandel | Retail trade | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247515