Market strategy for promoting green consumption : consumer preference and policy implications for laundry detergent
Manseok Jo, Jungwoo Shin
| Year of publication: |
May 2017
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|---|---|
| Authors: | Jo, Manseok ; Shin, Jungwoo |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 41.2017, 3, p. 283-290
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| Subject: | conjoint survey | consumer preference | green product | hierarchical Bayesian model | pro-environmental behavior | willingness-to-pay | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Zahlungsbereitschaftsanalyse | Willingness to pay | Öko-Produkt | Sustainable product | Conjoint-Analyse | Conjoint analysis | Öko-Marketing | Green marketing | Präferenztheorie | Theory of preferences |