Marketers' perceptions of the implementation difficulties of multichannel marketing
| Year of publication: |
2010
|
|---|---|
| Authors: | Valos, Michael John ; Polonsky, Michael ; Geursen, Gus ; Zutshi, Ambika |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 18.2010, 5, p. 417-435
|