Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
[ed. by:] Lutz Hildebrandt ...
| Year of publication: |
ca. 1999
|
|---|---|
| Other Persons: | Hildebrandt, Lutz (ed.) |
| Institutions: | European Marketing Academy (contributor) |
| Publisher: |
Berlin : Humboldt-Univ. |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Mobile Marketing | Mobile marketing | Electronic Commerce | E-commerce | Theorie | Theory | Welt | World | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
