Marketing and consumer behavior : concepts, methodologies, tools, and applications

Information Resources Management Association, editor

"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"--Provided by publisher.

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Year of publication:	[2015]
Institutions:	Information Resources Management Association (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Konsumentenverhalten \| Consumer behaviour
Description of contents:	Table of Contents [external.dandelon.com]

Extent:	1 Online-Ressource (PDFs (2214 pages).)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	"Premier reference source"--Cover Includes bibliographical references and index Systemvoraussetzungen: Acrobat Reader
ISBN:	1-4666-7358-3 ; 978-1-4666-7358-8 ; 1-4666-7357-5 ; 978-1-4666-7357-1 ; 978-1-4666-7360-1
Other identifiers:	10.4018/978-1-4666-7357-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010491835