Marketing and discontinuous innovation: The probe and learn process
| Year of publication: |
1996
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|---|---|
| Authors: | Lynn, Gary S. ; Morone, Joseph G. ; Paulson, Albert S. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 36.1996, 4, p. 365-366
|