Marketing and Discontinuous Innovation: The Probe and Learn Process
| Year of publication: |
1996
|
|---|---|
| Authors: | Lynn, Gary S. ; Morone, Joseph G. ; Paulson, Albert S. |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 38.1996, 3, p. 8-37
|