Marketing and finance : creating shareholder value
Malcolm McDonald; Brian D. Smith; Keith Ward
| Alternative title: | Marketing due diligence. |
|---|---|
| Year of publication: |
2013 ; updated and rev. 2. ed.
|
| Authors: | McDonald, Malcolm ; Smith, Brian D. ; Ward, Keith |
| Other Persons: | Smith, Brian David (contributor) |
| Publisher: |
Chichester, West Sussex : Wiley |
| Subject: | Marketing | Geschäftsmodell | Business model | Risikomanagement | Risk management | Due Diligence | Due diligence | Shareholder Value | Shareholder value | Strategisches Geschäftsfeld | Strategic business unit |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
