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Marketing and sales analytics : proven techniques and powerful applications from industry leaders

Cesar A. Brea
Year of publication:
2014
Authors: Brea, Cesar A.
Publisher: Upper Saddle River, NJ : Pearson
Subject: IT-gestütztes Marketing | Computer-assisted marketing | Kundendaten | Customer data | Vertriebs-Informationssystem | Sales information system | Data Mining | Data mining
Description of contents: Table of Contents [gbv.de]
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