Marketing and selling professional services : practical approaches to practice development
Patrick Forsyth. Recommended by Institute of Directors
| Alternative title: | Marketing & selling professional services |
|---|---|
| Year of publication: |
2003 ; 3. ed.
|
| Authors: | Forsyth, Patrick |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Professions | Marketing | Dienstleistung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 311 S. : graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: published as Marketing professional services. 1999 |
| ISBN: | 0-7494-4090-2 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004149613