Marketing and social networks : a criterion for detecting opinion leaders
Arnaldo Mario Litterio, Esteban Alberto Nantes, Juan Manuel Larrosa and Liliana Julia Gómez
| Year of publication: |
2017
|
|---|---|
| Authors: | Litterio, Arnaldo Mario ; Nantes, Esteban Alberto ; Larrosa, Juan Manuel ; Gómez, Liliana Julia |
| Published in: |
European journal of management and business economics : EJM&BE. - Bingley : Emerald Publishing Limited, ISSN 2444-8494, ZDB-ID 2856989-1. - Vol. 26.2017, 3, p. 347-366
|
| Subject: | Social network analysis | Marketing | Influencers | Soziales Netzwerk | Social network | Social Web | Social web | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJMBE-10-2017-020 [DOI] hdl:10419/190547 [Handle] |
| Classification: | M31 - Marketing ; L86 - Information and Internet Services; Computer Software |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011823444