Marketing and social networks: A criterion for detecting opinion leaders
| Year of publication: |
2017
|
|---|---|
| Authors: | Litterio, Arnaldo Mario ; Nantes, Esteban Alberto ; Larrosa, Juan Manuel ; Gómez, Liliana Julia |
| Published in: |
European Journal of Management and Business Economics (EJM&BE). - Bingley : Emerald, ISSN 2444-8451. - Vol. 26.2017, 3, p. 347-366
|
| Publisher: |
Bingley : Emerald |
| Subject: | Social network analysis | Marketing | Influencers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 10.1108/EJMBE-10-2017-020 [DOI] 1019690739 [GVK] hdl:10419/190547 [Handle] |
| Classification: | M31 - Marketing ; L86 - Information and Internet Services; Computer Software |
| Source: |
Persistent link: https://www.econbiz.de/10011946142