Marketing and technology strategies for innovative performance : the OPM equation in different contexts
Hélène Sicotte, Nathalie Drouin and Hélène Delerue
| Year of publication: |
2012
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|---|---|
| Authors: | Sicotte, Hélène ; Drouin, Nathalie ; Vidot-Delerue, Hélène |
| Published in: |
International journal of managing projects in business. - Bingley [u.a.] : Emerald, ISSN 1753-8378, ZDB-ID 24739595. - Vol. 5.2012, 2, p. 195-215
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010005332