Marketing and the domestication of social media
Year of publication: |
2017
|
---|---|
Authors: | Mellet, Kevin |
Published in: |
Markets and the arts of attachment. - London : Routledge, ISBN 978-1-138-90429-3. - 2017, p. 55-71
|
Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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