Marketing by objectives : using segmentation based on purchase timing to enhance customer equity
Behram Hansotia
| Year of publication: |
2009
|
|---|---|
| Authors: | Hansotia, Behram |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 10.2008/09, 4, p. 336-355
|
| Subject: | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003859065