Marketing by objectives : using segmentation based on purchase timing to enhance customer equity
Behram Hansotia
| Year of publication: |
2009
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| Authors: | Hansotia, Behram |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 10.2008/09, 4, p. 336-355
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869297