Marketing channels in foreign markets : control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship
Rajdeep Grewal, Alok Kumar, Girish Mallapragada, and Amit Saini
| Year of publication: |
2013
|
|---|---|
| Authors: | Grewal, Rajdeep ; Kumar, Alok ; Mallapragada, Girish ; Saini, Amit |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 3, p. 378-398
|
| Subject: | multinational firms | control mechanisms | subsidiary management | headquarters–subsidiary relationship | Bayesian structural equation modeling | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Vertriebsweg | Distribution channel | Strukturgleichungsmodell | Structural equation model | Lieferantenmanagement | Supplier relationship management | Tochtergesellschaft | Subsidiary company |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755686