Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters — Subsidiary Relationship
| Year of publication: |
2013
|
|---|---|
| Authors: | Grewal, Rajdeep ; Kumar, Alok ; Mallapragada, Girish ; Saini, Amit |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 3, p. 378-398
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