Marketing communication drivers of adoption timing of a new e-service among existing customers

Remco Prins and Peter C. Verhoef

Year of publication:	Mar. 2007
Other Persons:	Prins, Remco (contributor) ; Verhoef, Peter C. (contributor)
Publisher:	Rotterdam : ERIM
Subject:	Marketingmanagement \| Marketing management \| Vergleichende Werbung \| Comparative advertising \| Produktentwicklung \| New product development \| Innovationsakzeptanz \| Innovation adoption \| Kaufentscheidung \| Purchase decision \| IT-Dienstleister \| IT service provider

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