MARKETING COMMUNICATION IN THE BAKERY INDUSTRY IN ROMANIA IN THE CONTEXT OF CURRENT CRISIS
Year of publication: |
2009
|
---|---|
Authors: | Oancea, Olimpia |
Published in: |
Romanian Economic Business Review. - Facultatea de Studii ale Integrării Economice Europene, ISSN 1842-2497. - Vol. 4.2009, 3, p. 159-164
|
Publisher: |
Facultatea de Studii ale Integrării Economice Europene |
Subject: | marketing communication | market segments | crisis | budget marketing | the bakery industry |
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