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Direktmarketing-Fallstudien : Beispiele für Datenbanken, Adress-Selektionen, Mailings
Holland, Heinrich, (2002)
Competency requirements in marketing and sales : conceptual foundations and results of a correspondence analysis
Lütke, Verena, (2007)
Integrierte Konzept- und Produktentwicklung bei Nahrungs- und Genussmitteln
Volkmer, Hans-Peter, (2007)
Darwinian fitness in the global marketplace : analysing the competition
Rajagopal, (2012)
Systems thinking and process dynamics for marketing systems : technologies and applications for decision management
Organising rural business : policy, planning and management
Rajagopal, (1995)